Dreaming of your next adventure? Seoul should be at the top of your list! It’s a city that perfectly blends old-world charm with high-tech vibes, where you can explore ancient palaces by day and gaze at neon-lit skyscrapers by night. From mouthwatering street food in Seoul to bustling markets and sleek shopping spots, this city is packed with unforgettable experiences. In this guide, we’ll take you through the top things to do in Seoul, the best places to shop in Seoul, and the must-try eats that locals love. Plus, we’ve got a smart travel tip to keep you connected the whole time: the best eSIM for traveling to Seoul from the US or Canada, Aerobile eSIM. It’s easy, fast, and super convenient. South Korea has it all, and with this guide, you’ll be ready to dive into the energy, culture, and beauty of Seoul like a pro.
Buckle up as we take you on a journey to make your Seoul tour like a local!
Why Visit Seoul? The Magic of South Korea’s Capital
Seoul is truly one of those magical cities that surprises you at every turn—a beautiful blend of old traditions and modern energy. From strolling through centuries-old palaces and quiet hanok villages to being swept up in K-pop beats and neon-lit night markets, this city has something for everyone. If you’re planning a trip to South Korea, Seoul should definitely be at the top of your list. No matter when you visit, Seoul offers something special all year round. Spring (March to May) brings soft cherry blossoms and perfect picnic weather. Summer (June to August) is full of energy with night festivals, buzzing street markets, and colorful events. Autumn (September to November) wraps the city in warm, golden tones—perfect for temple visits and scenic hikes. Winter (December to February) turns Seoul into a snowy wonderland, where you can enjoy quiet palace strolls, warm street snacks, and festive lights.
Top Things to Do in Seoul: Attractions You Can’t Miss
"Gyeongbokgung Palace: A Royal Time Machine"
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Ready to feel like royalty for a day? Gyeongbokgung Palace is truly a royal time machine and one of the most iconic places to visit in South Korea! This stunning 14th-century palace in the heart of Seoul is a must-see if you’re curious about Korean history or just love beautiful architecture. From the moment you step through its grand gates, it feels like you’ve traveled back in time. One of the highlights here is the famous Changing of the Guard ceremony—colorful, traditional, and full of energy! Want to take your experience to the next level? Rent a hanbok, the traditional Korean dress, and explore the palace grounds just like they did centuries ago. It’s not only fun but also the perfect photo opportunity. Afterward, you can wander nearby neighborhoods filled with tasty street food in Seoul or stop by trendy spots to shop in Seoul.
"N Seoul Tower: Romance & Skyline Views"
Before you leave Seoul, make sure N Seoul Tower is on your must-visit list because it’s not just a tower, it’s an experience! Perched high on Namsan Mountain, this iconic spot offers some of the most stunning skyline views of the city. Take the scenic cable car ride up for an unforgettable moment, especially at sunset when the city lights start to sparkle below you. Whether you’re traveling solo, with friends, or hand-in-hand with your sweetheart, it’s the perfect place to take in the beauty of South Korea from above. And don’t forget to join the tradition and bring a love lock and seal your special memory right there at the tower. It’s a dreamy spot that blends romance, history, and one of the best photo ops in town. So, if you’re planning your itinerary and wondering about things to do in Seoul, street food in Seoul, or where to shop in Seoul, don’t skip N Seoul Tower. With easy access, breathtaking views, and a dash of romance, it’s a highlight worth every moment. Pro tip, Stay connected with the best eSIM for traveling to Seoul so you can snap, share, and stay online without a hitch!
"Bukchon Hanok Village: Old Seoul Meets New"
Before you wrap up your Seoul adventure, don’t miss the chance to explore Bukchon Hanok Village—a place where the charm of old Seoul meets the energy of the modern city. This hidden gem is like stepping into a storybook, with narrow alleys lined with beautifully preserved hanok homes, cozy artisan shops, and stunning views that are totally Instagram-worthy. It’s a peaceful escape right in the heart of the city, offering a mix of culture, history, and photo-perfect moments that you won’t find anywhere else. Whether you’re hunting for souvenirs, snapping street-style photos, or just soaking up the atmosphere, Bukchon is a must-visit.
From munching on tasty street food in Seoul to checking off the best things to do in Seoul, Bukchon adds a unique, cultural flavor to your itinerary. It’s also a great spot to unwind after a busy day of exploring or shopping in Seoul. So grab your camera, lace up your comfy shoes, and get ready to fall in love with the blend of tradition and trend in this unforgettable village.
"Hongdae & Gangnam: Youthful Energy vs. Urban Luxe"
https://en.wikipedia.org/wiki/Gangnam_District#/media/File:Gangnam.jpg
Whether you’re chasing the trendy heartbeat of Hongdae or soaking up the chic, stylish energy of Gangnam, both neighborhoods offer a side of Seoul that you absolutely shouldn’t miss. Hongdae is perfect if you love street performances, quirky cafés, and that artsy, indie vibe that makes every walk feel like a creative adventure. It’s young, it’s alive, and full of surprises around every corner. On the other hand, Gangnam is your go-to for a more polished, modern experience—think sleek skyscrapers, luxury shopping, and the kind of glamour that defines K-style at its finest. Both areas bring something special to the table, and the best part? They’re super easy to explore with the best eSIM for traveling to Seoul, so you’ll stay connected while hopping between street food stalls in Hongdae to stylish boutiques in Gangnam. Whether you’re into the underground music scene or high-end fashion, these two neighborhoods show the best of both worlds when it comes to things to do in Seoul. So if you’re planning where to shop in Seoul or want to taste your way through some amazing street food in Seoul, this dynamic duo is where you’ll want to start your adventure.
Taste Seoul: Street Food in Seoul You Can’t Miss
"Bindaetteok"
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Bindaetteok (mung bean pancake) should be at the top of your foodie list! Crispy on the outside, soft on the inside, and packed with savory flavor, Bindaetteok is a true local favorite that perfectly captures the taste of tradition. You’ll find the best versions sizzling on hot griddles at Gwangjang Market, one of the oldest and liveliest food spots in the city. It’s a buzzing place where locals and tourists gather, and it’s a perfect stop whether you’re exploring things to do in Seoul, searching for the best eats, or simply wanting to soak in the vibrant atmosphere.
"Tteokbokki"
If there’s one thing you have to try, it’s tteokbokki — the spicy, chewy rice cakes that are a true comfort food in South Korea. You’ll find this delicious snack sizzling away at street food stalls all over Seoul, from Myeongdong’s vibrant alleys to local markets like Gwangjang and Namdaemun. These spots aren’t just perfect for a bite, they’re an experience in themselves! Whether you’re on the hunt for the best street food in Seoul, looking for exciting things to do in Seoul, or planning to shop in Seoul until your feet hurt — tasting tteokbokki should be at the top of your list.
"Mayak gimbap"
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This addictive, bite-sized seaweed rice roll is one of the must-try street foods in Seoul, packed with flavor and a little kick that keeps you coming back for more. You’ll usually find them in busy food markets like Gwangjang Market, one of the most iconic spots for street food in Seoul, where the energy is as rich as the food.
Where to Shop in Seoul: Fashion, Finds & Fun
"Myeongdong: The Holy Grail of K-Beauty & Fashion"
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This buzzing neighborhood in the heart of Seoul is a must-visit for anyone who loves discovering the latest skincare trends, shopping the freshest looks, and experiencing the electric energy of Korean street style. From affordable skincare gems to fashion finds you won’t see anywhere else, Myeongdong is every beauty lover’s dream come true. Plus, the shops are super generous with free samples.
And while you’re at it, don’t forget to try the mouthwatering street food in Seoul—Myeongdong has some of the best! Whether you’re snacking on crispy tteokbokki or sweet hotteok, your taste buds are in for a ride.
"Dongdaemun Design Plaza (DDP): Fashion Meets Future"
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If you’re planning a trip to Buenos Aires, one of the absolute must-see experiences is indulging in an Asado, Argentina’s famous BBQ. Buenos Aires is famous for its vibrant culture, and an Asado is the heart and soul of it – it’s not just food; it’s a celebration! Picture this: sizzling cuts of meat cooked to perfection, flavorful sausages, and charred vegetables, all served with a generous drizzle of the iconic chimichurri sauce. It’s more than just a meal, it’s a warm, welcoming social gathering where locals come together to share stories, laughter, and amazing food.
"Insadong: Souvenirs with Soul"
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If you have a sweet tooth, one must-see of Buenos Aires is indulging in the city’s love affair with dulce de leche, a rich, creamy, caramel-like spread that’s practically a national treasure. Buenos Aires is famous for using this sweet treat in almost everything. From the melt-in-your-mouth alfajores (two soft cookies sandwiching a generous layer of dulce de leche) to decadent cakes, ice creams, and pastries that will leave you craving more.
Essential Tips for Your Seoul Trip
Currency: Seoul, South Korea uses the South Korean Won (₩ / KRW). Cash is still common in markets and food stalls, but most shops and restaurants accept cards. ATM is available widely, but look for ones marked “Global” or “International” for foreign card use.
Language: Korean is the official language in Seoul. However, English is widely spoken in tourist areas. It’s still helpful to learn a few basic korean phrases like “Hello” Annyeonghaseyo (안녕하세요) and “Thank you” Gamsahamnida (감사합니다)
Transportation: Transportation in Seoul is efficient, safe, and budget-friendly, with a vast subway and bus system accessible via a T-money card, while taxis are convenient (though drivers may not speak English, so using apps like Papago, KakaoMap, KakaoTaxi, and Subway Korea is highly recommended).
Do’s and Don’ts for your Seoul Travel:
- Respect elders: Bow slightly when greeting.
- Take off shoes before entering someone’s home or traditional accommodations.
- Use both hands when giving or receiving items (especially money or gifts).
- Don’t talk loudly in public transport or temples.
- Avoid pointing with your index finger, use an open hand instead.
- Don’t stick chopsticks upright in rice as it resembles a funeral ritual.
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